How we “Discovered” a jewel in the Kansas City Northland and helped them “Define” their identity.
When we started working with THE SPA Tuscano they had been in business for several years. It was their desire to provide an updated look and feel to their website. After further investigation we collectively realized that they also needed to send their brand to have a deep tissue massage to work our some of the kinks and increase circulation to provide a healthful lift and reinvigorate their brand.
We started at the beginning to define the essence of their brand. Several discovery sessions were held and a brief SWOT (strengths, weaknesses, opportunities, threats) analysis was performed as well. After THE SPA’s treatments not only was their brand and messaging clearly defined, but they had an actionable strategy in hand to execute.