Home / For Profit – For Good
We believe there is a growing awareness of the potential for businesses to solve social and environmental problems. As we all do our part to bring relief, hope and joy to our fellow human beings and demonstrate good stewardship of our planet, we can indeed make the world a better place.
It’s not just “feel good” ideas; it’s good business.
Here are some results from recent studies:
Cone’s 2010 Cause Evolution Study:
- 83% of Americans wish more of the products, services and retailers they use would support causes.
- 80% of consumers are willing to switch from one brand to another brand that is about the same in price and quality, if the other brand is associated with a good cause.
- 61% are willing to try a new brand or one they’ve never heard of if associated with a cause.
And from
Edelman’s goodpurpose Study 2010:
64% percent of global consumers believe it is no longer enough for corporations to give money; they must integrate good causes into their everyday business.
We can help you integrate a cause into your business. It will not only help your bottom line — it will help you sleep better at night.
