Hallie Crawford
The great thing about most individuals that participate in the social media world is that they are very forgiving if you don’t come out of the gate perfectly. Sometimes it can be a challenge to engage your audience in social media. There are many possible reasons for this – it could be the wrong audience, the wrong platform, the wrong format or a whole host of other variables. Ms. Crawford had been participating in social media for some time with a fair bit of success, but she knew she could do better. She contacted us to assist here with simply developing a workable strategy that would increase her engagement and participation and also her reach. The process was fairly straight forward. We have a questionnaire that we had her fill out and then an interview session. After an analysis a strategy document was compiled with an executable plan. We offered some suggestions as to how she could tweak her current content and new areas that she could venture into. Our strategy included tactical steps that she could follow every week to keep on track.
THE SPA Tuscano – Social Media
Social media. Timely. Relevant. Engaging. That is what is it’s all about. Today’s consumers are digesting media all the time, in many different ways, but one thing is clear it is on their time and their schedule. As a business, in order to stay top of mind in the ever-changing world of social media and digital marketing a strategy needs to be developed. THE SPA Tuscano came to us with the need for a website rebuild, but it became very obvious that they needed an entire rebranding effort. We set out a plan to that included website development, branding and marketing strategy and of course a social media strategy and execution plan. Strategy does not need to be a four letter so our approach was simple and executable. The plan called for 1 in-house individual to manage all social media engagements. This was simply part of the individuals responsibilities and did not consume their work load. This is critical as any social media plan should not be more than a small portion of any company’s overall marketing strategy and thus workload. It can be done and THE SPA Tuscano is a perfect example of how a small business can execute on such a powerful marketing strategy.
