Whatley Drake & Kallas – SEO/SEM
When news worthy stories have a strong potential for positive impact on your business it’s important to take decisive action. That’s what we did for Whateley, Drake & Kallas when the UBS tax scandal hit the airwaves. We developed a four prong approach to get them ranked quickly. We rapidly built a micro-site dedicated to helping the individuals impacted by the situation optimizing the content on the site so it could be found in search engines. We then developed an off website blog and Twitter account all with links pointing back to the micro-site. Within one week we occupied the first two spots on Google for several very important keywords. Now, those results are not typical, but does demonstrate the importance of knowing what your doing and making decisions quickly when things begin to fly.
Bailey & Oliver Law Firm – SEO/SEM
Bailey & Oliver came to us with a history of strong local and regional search results, but their website was outdated with respect to both design and functionality. The challenge set before us was to completely rebuild the site while not loosing that valuable search engine ranking. We developed a plan with a goal to maintain and increase regional and local search relevancy. With social media impacting search rankings we also developed and implemented a social media strategy. Social media engagement has the two-fold benefit of being a great way to connect with your target audience and potentially increasing search rankings. Since Google and Bing’s search algorithms now factor in social media relevancy it becomes very important to develop a strategy that includes social media engagement.
Harmony Vineyard Church
We’ve been working with Harmony Vineyard for several years and the results clearly show. Just try typing “Harmony Vineyard” in Google and you’ll see their name fills up nearly all of the first four pages of results. Not entries, pages.
While we do feel somewhat sorry for the vineyard in California with the same name (sans “Church”), but we are obviously happy for our client.
