Sonrisa Day Spa – Marketing
Doing more with less. We’ve all heard how digital and social media marketing are taking huge chunks out of traditional marketing and advertising budgets, but in the case of Sonrisa, digital ate the whole thing. That’s right, after consultation with BVMG and customer research we transitioned the entire marketing budget, minus incidentals and some collateral materials, to digital. It was found that virtually all of Sonrisa’s new customers came from online or were referrals of someone who found them online. We ratcheted up their PPC campaigns adding additional targeted Google and Facebook ads. Social media activity was also increased with higher degrees of engagement on their Facebook page. Today, Sonrisa Salon & Day Spa dominate local search results for high use keywords and long tail words as well. The results are a great tribute to leadership that understands the need to be where the customer is in marketing efforts not where you want them to be.
THE SPA Tuscano – Marketing
When THE SPA Tuscano came to us with the request for a new website and as is our practice we started with BVMG’s Brand Sustainability Assessment process. It quickly became obvious that they not only needed a new website, but a significant brand revitalization. THE SPA had already been recognized as the best spa in Kansas City three years in a row so they had a small and loyal customer base, but with excess capacity it was difficult to make a profit. THE SPA was a beautiful destination spa in a market with a day spa budget. The amenities were outstanding as was the service. The difficulty was that while they had very upscale treatments and surroundings they were still competitively priced, but their target market didn’t realize it due to the upscale location and services. We worked with THE SPA to create an image that was inviting and friendly yet very luxurious. The menu of services was simplified and packages were created to help eliminate some of the fear for first time spa goers. Education on the website and on in spa visits was developed to eliminate the fear of the unknown as well. (more…)
Sprint
What Mat did for Sprint before they couldn’t handle any more useful ideas… Just kidding!
Big corporations with big fancy titles that no one outside of the company can make sense of. That pretty much sums it up. Actually, Mat led the strategy development team for the technology division – Network, Product Development, IT and more. It was his job to ensure that what the marketing teams dreamed up they could do. It might be a great new phone or the super fast networks of today. Developing strategy for a division with a $10B budget (yep that’s a “B”) is not just a seasonal job it’s a crazy year around job. Mat’s team not only led the strategy development, but also tracked the execution of the strategy to ensure they were achieving their goals.
